Selected works

When enterprise platforms need clarity, consistency, and scale— Uppercut builds brands that orchestrate growth.

Myst redefines hydration with colour and clarity. A design language built on purity, balance, and bold simplicity — making flavour look as light as it feels.

We partnered with TruJet to make air travel feel as familiar as a train journey. The #Truly campaign simplified the idea of flying — making it affordable, approachable, and accessible through clear messaging and a strong visual system across platforms.

We built Velugu from the ground up—designing its identity and newspaper layout, and launching statewide campaigns that made it a trusted daily presence.

At Uppercut, we partnered with Al Fardan Exchange to design a campaign that captured this philosophy—helping people see not just the money they save, but what that saving enables them to do.

We launched Prydo with a bold identity and integrated campaigns that positioned it as a rider-first, driver-friendly cab service.

At Uppercut, we extended The Westin’s elegance into branding and design, ensuring every communication reflected its signature sophistication.

We collaborated with Neuland Labs to design and deliver their annual reports, CSR reports, and internal publications. With a clean, modern visual system, we transformed complex data into engaging narratives—ensuring clarity, credibility, and impact across their corporate communications.

We partnered with Ethique to design and develop a responsive website tailored to their fast-growing audience.

We partnered with Frat House to build a youthful and energetic brand identity that resonated with their audience. From branding to integrated campaigns and digital activations, we shaped a bold personality that captured attention and built strong community engagement.

We created a refined identity and communication system for Madina Group—blending local heritage with a global outlook to strengthen their presence across industries.

We partnered with Pobyt, an innovative hotel booking platform offering minute-based reservations, to craft their brand identity and execute a full-scale marketing strategy. From storytelling to performance campaigns, our 360° approach positioned Pobyt as a disruptive player in the travel-tech industry.