Pobyt
Pobyt is a revolutionary hotel booking platform redefining how travellers access accommodations. Unlike traditional platforms that work on fixed daily rates, Pobyt introduces minute-based reservations, allowing users to book rooms for exactly the duration they need. This approach makes travel more flexible, cost-effective, and user-friendly—empowering travellers to optimize their stays without paying for unused hours.
When Pobyt partnered with Uppercut, the challenge was to build awareness for this unique model and create a strong digital identity that stood apart in the competitive travel-tech space. We stepped in as their extended marketing team, shaping the brand story, visuals, and strategy from the ground up.
Year
2020
Client
Pobyt
Services
360° Marketing, Performance Campaigns
Project goals
Our goal was clear: to establish Pobyt as a disruptive player in the hotel booking market and communicate its innovation in a way that was both trustworthy and accessible. We focused on building a cohesive brand identity and a marketing strategy that highlighted convenience, savings, and modern travel experiences.
To achieve this, Uppercut designed and executed a 360° marketing approach—spanning brand identity, digital campaigns, performance marketing, and creative storytelling. Each element was crafted to educate travellers about minute-based bookings while positioning Pobyt as a smart, flexible alternative to traditional hotel booking platforms.
result
The campaigns resulted in a strong digital presence for Pobyt, giving the brand recognition among early adopters and frequent travellers. By simplifying communication around their innovative model, we were able to turn complexity into clarity, making the idea of minute-based reservations easy to grasp and attractive.
With increased visibility across digital platforms and performance-focused campaigns, Pobyt successfully scaled its reach, enhanced user acquisition, and positioned itself as a category-first brand in travel-tech. Our collaboration not only helped them gain traction but also built the foundation for long-term growth in a competitive industry.
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Hello 👋 I’m Venkat, Founder & CEO
If you’ve got questions or just want to bounce ideas around, I’m always here to chat and help.
