Packaging & Identity2021Myst Beverages
Myst
A premium fruit-flavoured sparkling water brand with packaging that communicates purity and modern minimalism to stand apart on shelf.
Branding & Positioning
Discipline
Wellness & Consumer
Industry
2021
Year
Challenge
Most flavoured beverages lean on flashy design to sell taste. Myst needed a new kind of indulgence - clean, natural and effortlessly modern - balancing scientific precision with sensory appeal.
Approach
The identity centred on clarity and confidence: minimalist typography, natural fruit-inspired palettes, and subtle patterning to evoke carbonation. Each flavour got its own hue for shelf recognition, held together by generous whitespace.
Outcome
Myst emerged as a design-first beverage brand with instant recognition across touchpoints - positioned as the elegant alternative to traditional fizzy drinks.
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