Office 24by7
Office24by7 is an enterprise SaaS platform designed to unify sales, marketing, support, and communication workflows into one secure ecosystem. Built for Indian enterprises, the platform focuses on reducing tool chaos, enabling scale, and delivering enterprise-grade reliability across teams and departments.
Year
2025
Client
Office 24by7
Services
Brand Strategy · Brand Identity · Messaging · Digital Direction
Project goals
The Challenge
As Office24by7 evolved into a full-scale enterprise platform, its brand needed to reflect clarity, trust, and control—not just functionality.
The key challenges were:
Communicating a unified platform story instead of fragmented product features
Establishing an enterprise-grade brand voice that feels confident yet approachable
Creating consistency across digital touchpoints for CXOs, IT heads, and operations leaders
Translating a complex SaaS offering into clear, scalable messaging
result
Our Approach
At Uppercut, we approached Office24by7 as a brand system, not just a product.
We focused on three core principles drawn from the brand strategy:
Unify. Scale. Trust.
Our work aligned every visual and verbal touchpoint to reinforce one idea:
Freedom to run your enterprise as one.
What We Delivered
1. Brand Strategy & Messaging Framework
Defined a clear enterprise-first positioning
Built a messaging hierarchy anchored on unification, scalability, and trust
Developed tone guidelines for website, product communication, social media, and CX emails
2. Brand Identity System
Established a clean, confident visual language suitable for enterprise audiences
Designed a flexible identity system that scales across products and platforms
Created clear usage rules to ensure long-term consistency and recognition
3. Content & Communication Direction
Crafted website copy that balances inspiration with clarity
Simplified complex SaaS narratives into structured, decision-maker-friendly messaging
Ensured consistency across marketing, product documentation, and sales collateral
4. Digital Presence Alignment
Unified website communication with brand promise and core pillars
Ensured visual and verbal cohesion across banners, social media, and internal communication
Designed a system that supports future scale without brand dilution
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Hello 👋 I’m Venkat, Founder & CEO
If you’ve got questions or just want to bounce ideas around, I’m always here to chat and help.
