Velugu
Velugu is a regional newspaper that set out to build a strong, modern identity while staying true to its roots.
At Uppercut, we partnered with them from the ground up—designing the logo, complete newspaper layout architecture, and brand identity system, while also driving statewide campaigns that brought the brand closer to people.
Year
2019
Client
Velugu
Services
Brand Launch, Publication Design
Project goals
The goal was to create a newspaper brand that felt fresh, relevant, and deeply integrated into daily life. We started with the logo and layout design—establishing a clear, modern identity and an easy-to-navigate newspaper architecture.
To amplify reach, we launched large-scale outdoor campaigns across hoardings, billboards, buses, shelters, autos, and metro pillars, making Velugu highly visible throughout the state. At the same time, we conceptualized and executed television commercials and promotional activities that carried the brand’s message consistently across media.
result
The “Nenu Velugu” campaign became the centerpiece of our efforts—reinstating the importance of newspapers in everyday life and positioning Velugu as a trusted daily companion.
With a strong brand identity, cohesive newspaper design, and integrated campaigns, Velugu achieved greater visibility, stronger recall, and deeper audience connection across the region.
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Hello 👋 I’m Venkat, Founder & CEO
If you’ve got questions or just want to bounce ideas around, I’m always here to chat and help.
