Publication Design2019Velugu
Velugu
A regional newspaper rebranded for a modern identity while keeping cultural authenticity - logo, layout architecture and a state-wide applied system.
Publishing Design
Discipline
Media & Publishing
Industry
2019
Year
Challenge
Velugu needed to modernise its visual presence and strengthen relevance in daily reader life, with a cohesive system that felt contemporary yet accessible and stayed consistent across the region.
Approach
We built the logo and full newspaper layout architecture as the foundation, then applied it at scale across print and outdoor - hoardings, buses, shelters, autos, metro - all carrying one consistent message.
Outcome
The 'Nenu Velugu' identity repositioned the paper as a trusted daily companion, delivering greater visibility, stronger recall and deeper reader connection across the region.
Next
Neuland Labs →