Al Fardan Exchange
Al Fardan Exchange, a trusted financial services brand in the Middle East, wanted to connect with everyday consumers beyond the transactional nature of money exchange. Their goal was simple yet powerful: to show how financial efficiency can unlock more meaningful life experiences.
At Uppercut, we partnered with Al Fardan Exchange to design a campaign that captured this philosophy—helping people see not just the money they save, but what that saving enables them to do.
Year
2022
Client
Al Fardan Exchange
Services
Campaign Conceptualization, Outdoor Advertising, Visual Design
Project goals
The campaign needed to:
Position Al Fardan Exchange as a lifestyle enabler, not just a service provider.
Create high visibility across urban spaces with crisp, memorable visuals.
Use a consistent, aspirational message: “More for Less.”
We designed a series of striking OOH creatives under the theme “For Less”—connecting everyday financial choices to aspirational outcomes:
Travel More for Less → Symbolizing the freedom to explore.
Shop More for Less → Highlighting everyday lifestyle upgrades.
Dine More for Less → Making indulgence accessible.
Stay More for Less → Capturing the idea of affordable comfort.
Get More for Less → Reinforcing savings and value as the brand’s core promise.
The visuals leaned on clean, minimal design with sharp product-centric illustrations, ensuring they stood out in high-traffic metro stations, bus shelters, and urban touchpoints.
result
The campaign was impossible to miss in city landscapes—gracing subways, streets, and transit hubs with consistent storytelling. By tying aspirational lifestyle imagery to Al Fardan’s financial services, the brand’s perception shifted from being purely transactional to being seen as a partner in enabling richer experiences.
The “More for Less” narrative became a simple yet effective way to translate value into lifestyle, resonating with both daily commuters and urban professionals.
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