Frat House
We partnered with Frat House to craft a bold brand identity and visual system that reflects its energetic, youthful spirit and distinctive pub experience.
From branding to packaging and campaigns, every element was designed to communicate vibrancy, personality, and consistency—capturing the essence of nightlife while connecting directly with a younger audience.
Year
2021
Client
Ethique
Services
Branding, Packaging
Project goals
The goal was to create a distinctive brand identity for Frat House—a vibrant pub aimed at a younger audience seeking a nightlife experience with personality. The brand needed to stand out in a crowded market while building an engaging, youthful voice that connected with its core audience.
We focused on complete branding, from visual identity to packaging and communications. Every element was designed to reflect the upbeat, energetic spirit of the pub while maintaining consistency across touchpoints.
result
Since launch, Frat House has established itself as a memorable nightlife brand with a strong visual presence and an identity that resonates with its audience. The packaging and brand system created consistency across physical and digital spaces, helping the venue attract and retain loyal customers.
More than just design, the project gave Frat House a bold personality and clear story—making it not just another pub, but an experience people remember and return to.
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Hello 👋 I’m Venkat, Founder & CEO
If you’ve got questions or just want to bounce ideas around, I’m always here to chat and help.
