Prydo Cabs
We partnered with Prydo to craft a bold brand identity and digital presence that reflects their rider-first, driver-friendly approach to mobility.
From the website to integrated campaigns, every touchpoint was designed to express clarity, trust, and accessibility—while building a youthful, energetic persona that connects with people on the move.
Year
2020
Client
Prydo
Services
Brand Launch, Digital Strategy
Project goals
The goal was to launch Prydo as a bold, homegrown cab-hailing solution that put riders first while empowering drivers with fair earnings. Our focus was to build a strong brand story and drive awareness through integrated campaigns that would connect beyond competitors.
From digital strategy to offline activations, every touchpoint was designed to build trust, highlight accessibility, and create a youthful, energetic persona that people could relate to. Beyond brand launch, the campaigns were crafted for scalability and consistency—ensuring Prydo could grow quickly while staying true to its values across media and experiences.
result
Since launch, Prydo has built strong visibility and rapid adoption, with integrated campaigns driving higher engagement, stronger recall, and steady growth in daily rides. Strategic activations—like collaborations with the Alzheimer’s Run and Heritage Run—helped the brand connect directly with communities and create a distinct presence in the market.
Beyond numbers, the launch gave Prydo a clear brand persona and consistent voice—from digital campaigns to offline media. The system now supports scalability, keeps communication aligned, and ensures the brand continues to grow with clarity, confidence, and purpose.
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Hello 👋 I’m Venkat, Founder & CEO
If you’ve got questions or just want to bounce ideas around, I’m always here to chat and help.
