Branding & Collateral2019The Westin
The Westin
Refined brand communications developed across multiple Westin properties to sustain a sophisticated, premium positioning.
Branding & Positioning
Discipline
Hospitality & Dining
Industry
2019
Year
Challenge
The Westin needed creative communications reflecting the brand's elegance while working across a diverse set of offerings - restaurants, dining concepts and spa services - each needing a consistent yet tailored voice.
Approach
We created cohesive assets for seasonal campaigns and for the PREGO, Kangan and Heavenly Spa by Westin sub-brands, holding a polished, aspirational tone throughout every piece of collateral.
Outcome
A refined, consistent brand presence across properties that reinforced the premium reputation - so guests felt the same sophistication in communications and physical spaces.
Next
Frat House →