UPPERCUT provided velugu with a layout design and strategies the newspaper architecture as a whole. Apart from publication design, we have also provided them with outdoor ad campaigns throughout the state, conceptualisation for television commercial and strategic planning for promotional activities.
The outdoor promotions of Velugu by UPPERCUT included hoardings, billboards, buses, bus shelters, auto branding, and metro pillars to name a few. The concept behind the Nenu Velugu ad campaign was made to reinstigate the role of newspaper in everyday life.
UPPERCUT also conceptualised television commercials for Velugu. The strategy was to show that Velugu was being read by everyone and the content that they provide is being beneficial to the readers, influencing their lives in some way or another.