Thanks to technology, transportation solutions are evolving where they are being optimised based on consumer needs and streamlined to broaden the horizons for all the players participating.
Prydo, is one such solution, that provides hassle-free cab-hailing services, making sure that the driver-partners are meeting their needs with minimised commissions and maximised earnings.
We at UPPERCUT have been working with this homegrown cab-hailing solution since their launch in August 2019. The best solution to grow in the market was to strategise a brand story that would connect with the users beyond the competitors’.
Our team adapts and executes designs with a strong process-oriented approach to meet the needs of each client. Each challenge is met with a new solution to help the audience become loyal to the brand.
For Prydo, we created a strong persona for the brand across mediums. Starting from setting a tone on Social Media, we expanded to offline media like hoardings.
We also accelerated the growth of the brand through strategic collaborations with Alzheimer’s Run, where the Purple stood out to all.
Within a few months of the launch, we had strongly positioned the brand as a ryde to be proud of. To get closer to the consumers, Prydo needed to have a personal interaction with the audience as well. To meet this opportunity we collaborated with the Heritage Run at Charminar and charmed their way to the consumer’s hearts.
Prydo is growing fast and so are the real market challenges, which we are proud to say that UPPERCUT is battling from the frontlines with all the creative tools!
Under the umbrella of brand building, we have worked on digital strategy, website development, OOH advertising such as hoardings, road medians, experience marketing activities, and other brand communications.
Prydo also started providing services at the Hyderabad International Airport. For this, UPPERCUT worked on extensive conceptual and creative branding solutions in various areas around the airport.