Going down the Memory lane, what comes to your mind when you think of those vacations spend in grandparents’ place?
When I think of my childhood times spend with my grandparents, all that I remember was those indoor games played, all those afternoons when my only purpose was to disturb the oldies, who were trying to slow down with a lazy post noon naps. My grandparents knew very well how to keep me occupied.
They used to Keep me engaged with koshuns koshuns game (Questions game) they would say a tagline and ask me to identify the product (like neighbours envy owners Pride & I would shout out with excitement saying it’s some xyz TV) or he would just show me a thing and ask me to guess the Brand.
Never in my wildest of dreams I thought that I would one day become an Ad Man myself and would think of a cheeky line that I used to hum for fun, and that would turn into the guiding lines of my work.
We all know that Advertising is not a God made need, but a manmade necessity. Yet it defines our lives so much.
In today’s consumer driven world, although masses make the market it’s the entrepreneurs who actually controls the cruise. A successful entrepreneur is the one who creates wonders out of nothing. And the one who makes the magic happen for him is the Ad man.
An good entrepreneur never shies away from investing his/her money in a right direction, they would collaborate with a creative advertising team and pitch out to masses in a very systematic manner, because they understand that the major aspect that defines any business model is its Advertising.
A leader always visualizes his/her product like a successful Brand. Their approach in totality towards advertising is the key that will take the product places, the magic of successful advertising campaigns is such that products just don’t remain products, they move on to become brands or lovable entities in the eyes of consumers.
With the print and electronic media becoming an integral part of an advertising industry, Advertising has assumed a crucial role in the success of new products. And to cruise control the choice of masses, also their lifestyles.
Successful advertising campaigns have been a testimony to the fact that customers are kings & Queens, and once they love a product, it’s sure to become a brand.
Starting from soft drinks, to shampoos or luxury cars, advertising can create a world of difference in the future prospects of a product and the company.
There is fierce competition to gain a lion’s share in the market, so better the advertising strategies, higher the chances of success.
Unlike other advertising firms, we here at UPPERCUT CRETIVES understand the Clientele’s aspirations and consumer sentiments, we balance both and walk in a perfect path that leads us and all our partners to a position where they are looked upon as a Brands, loved and owned by masses
To sum it up in one line, I would say that, we are the Support system that a Successful Entrepreneur always needs. The one who know and believes that he/she is one in a million.
I know your answer would be a big Yes (I trust you Completely) But have you ever thought about that race, do you know why it is being included in the modern day Olympics, what is the excitement of watching such a race, how does it ignite us from with-in.
Join me on a tiny time travel, to know little about these pondering questions, let our time machine take us to the summer Olympics of 1896, (the first modern day Olympics) here the buzz is all about two male athletes one Mr Tom Curtis from America and the other one is from Great Britain Mr Goulding.
These two athletes participated in the 110 meter high hurdles race, this particular race turned into a personal race between these two, at the start Curtis gained a small lead, but Goulding reached him at the first hurdle. And by the last hurdle, Goulding was leading, but Curtis managed to throw himself to the line first. Both athletes had a time of 17.6 seconds but the officials stated that Curtis had won by 5 centimetres.
Thomas Curtis was the winner of 110 meters high hurdles in first modern day Olympics. He secured a place in history of that sport by a lead of just 5 centimetres.
What a lesson for life. ‘victory is won not in miles but in inches – win a little now, hold your ground and later win a little more.’ This “Mantra” holds so aptly for advertising too.
We at Uppercut Creatives firmly believe in this mantra, we are not in any mad race, we are running a great Olympic race (we piously value Advertising) we value each and every step that takes us and clientele, close to the victory line, we believe in succeeding today and tomorrow and day after too…
We are aware of the hurdles that trouble any business firm, and we believe in leaping through them convincingly.
The ultimate purpose of any business firm is to grow in a healthy manner, it must be financially rewarding and accomplishing too, Uppercut Creatives treat our clientele like Olympic Champions and we wish to prize them with Olive wreath of success with our unique and successful Ad Campaigns.
Remember the Legend of Rocky balboa and Bill Conti’s signature tune that plays when Rocky hits the streets, yeah! Near the Philadelphia museum of art steps, what do you think of it, aren’t you exited watching him, it’s kinda inspiring right, and the funda is very simple, No victory is achieved on its D-Day, The victory is dreamed and planned on the day 1 when the Idea to do something sprouts in the minds.
In the game of Boxing, there is a magic that captivates the spectators, makes their heart beat pounding high and high. What is it all about? Do you think it comes from the innate human desire for the kill? How do we feel when we see a solid power punch delivered to hammer the opponent to floor? Do you feel pained or victorious? Do you think the sport of boxing very cruel and bloody or inspiring and thought provoking?
For generations people have fought hand-to-hand combats, bloody battles sometimes for the power and sometimes just for fun, or maybe even for love. Whatever be the reason, a combat was and will always be a part of human activity, combats like Modern-day boxing are very safe and are evolved sports, in boxing there is pain, but there is also gain.
Modern day boxing is not restricted to Boxing matches, we can draw parallels everywhere, be it politics, media or market everywhere we can see boxing bouts and Knockouts, for instance, Take Advertising an Advertising campaign is nothing short of a boxing match. It has all the elements, planning the punch – making a rightful impact – review the opponent’s strength – make changes accordingly – delivering knockout punches – walking away with the fame.